What labels does Trustfnd add to my subscribers?

The labels we apply in Ghost and Beehiiv so you can segment sign-ups and Bundle Pass holders.

Everyone who reaches your list through Trustfnd gets labelled in Ghost and Beehiiv, so you can segment and target them.

Label	What it means
`Trustfnd`	Applied to every sign-up
`Trustfnd_[collaboration ID]`	The unique ID of the collaboration
`Trustfnd_@[handle]` or `Trustfnd_collaboration_page`	Where they signed up: a collaborator's link, or the collaboration page

Sign-ups through your own newsletter widget get Trustfnd and Trustfnd_newsletter_widget.

Which labels do Bundle Pass buyers get?

Label	What it means
`Trustfnd`	Applied to every buyer
`Trustfnd_bundle_pass_holder`	Applied to every Bundle Pass buyer
`Trustfnd_[collaboration ID]`	The unique ID of the collaboration
`Trustfnd_@[handle]` or `Trustfnd_collaboration_page`	Where they bought: a collaborator's link, or the collaboration page
`Trustfnd_expires_in_five_days`	Added about 5 days before the Pass expires
`Trustfnd_expired_bundle_pass`	Added once the Pass has expired

A little. Beehiiv shows tags in lowercase. You'll also find the same values in a subscriber custom field called Trustfnd.

Stuck? We're here for you at support@trustfnd.com.

Still need help? Ask the team