How to promote your bundle and make more of your audience your own

Explain the why of the bundle (and hype each other up)

You've chosen collaborators you love, you've given the bundle a catchy title, now hype each other up. When posting about your bundle, make sure to introduce your collaborators, what makes them special, and how you complement each other.

If you're offering a Bundle Pass, don't be shy to mention that it's a good deal. Staying informed can be pricey, so audiences will value that they're able to discover journalism they may not know at a discount.

Use all channels you've got (and own more of your audience)

Your combined audience is always bigger than any one of you, and likely you'll have a mix of channels that you're strong at. So make sure to use every channel you've got.

Your bundle is available via a collaboration link. These work great for platforms that are link-friendly, like Bluesky or, to an extent, LinkedIn. Here's how to copy your share links.

For platforms that don't allow links at all, like Instagram or TikTok, use Trustfnd's Link in bio. Make sure to add the sign-up widget to all your Links in bio, and then direct people to your bio.

Make it a moment (or let it last forever)

Even if you don't want to go big, a little bit of coordination goes a long way. If your collaborators post about the bundle, audiences are likely to come check you out. When they do, make sure they discover the bundle on your channels as well.

If the bundle won't last forever, it's good to tell people. Time limits create urgency. The biggest influx usually occurs at the beginning (when you start posting) and at the end. Make sure these moments land.

As always, experiment. From creating content together to promote the bundle, to cross-posting each other's content, to hopping on a live together, to investing a bit of money to advertise the bundle and split the cost: you can be creative, and always track what works in your analytics.

We're always here to strategize with you: hello@trustfnd.com, or even easier, book a call.